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Maple Leaf digs into new strategy | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Tanya Kostiw

Maple Leaf is hoping consumers will sink their teeth into its latest program, which brings together all three of its masterbrands for the first time.

“Dig In!” encourages consumers to purchase three participating Maple Leaf, Schneiders or Prime products to receive two free movie rentals from Cineplexstore.com.

http://strategyonline.ca/2015/03/24/maple-leaf-digs-into-new-strategy/
 

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